š®Is this your future customer on the left (sitting back on an exercise bike while playing a video game and drinking soda)? Have you made his or herās life too convenient? I hope not. The fact is, Modern Marketer- you have a plethora of 4th Industrial Revolution technology tools which are just about to give you the most powerful means ever in transforming your customersā lives. This potential dystopian scene of your future customer below is in 2025, but for now letās focus in on the here and now of 2019 where weāre seeing a flash point between tech and humans leading our marketing plans. With AI marketing transformation & 5G just around the corner, the biggest leap in marketing strategy, customer touch-points and user engagement is about to take hold.
š§° The question is: will those tools be built with customer productivity in mind? And just how will we continue to define ācustomer productivityā?
Hi Iām Robb Hecht, your host and Get Brand Productive coachā¦.letās explore this new technology driven marketing universe weāre entering into...letās take the journey together, navigating the future of marketing and see how we can be successfully productive within it - for our brands, for our customers, for our careers. Hey gang - itās time we Get Brand Productive!
š¤¹ Weāll explore questions and perspectives on topics like:
Do you have the new skills & more importantly the new mindsets needed to be a modern marketer? What are the new marketing mindsets needed to thrive in a customer productivity focused economy?
šļøIs your brand truly prepared for the Brand Productivity leap?
āļø>Are you asking the right questions of your customers?
>Do you yet grasp āactionable AIā and how it can help you & your team?
>Are you leveraging both your humans and your martech machines effectively?
Get Brand Productive will provide you a weekly resource of insights, motivation & tools to keep you ahead of our developing experiential 5G +AI+IOT+AR-driven contextual commerce everywhere economy driven by Amazon, D2C subscription-first models, AI transformation and China trends.
How To BeĀ D2C
>Shopify Partners now offers courses in Partners Academy. Link
>Plan on using Shopify Studios - the full-service media production and development division of the leading multi-channel commerce platform. LinkContextual Commerce & Amazon
šļø>Amazon Knows What You Buy ; And, It's Building A Business From It. Link
šØš³ China 2030
>Chinaās Views on the Westās Approach to Innovation. Link
>Do you know Meituan Dianping yet. Link
>Chinaās Online/Offline Retail Sector. Link
>The Next Silicon Valley. Link
AI in Action
š«š®>As part of Finlandās new national AI strategy, the University of Helsinki Finland launches a course called Elements of AI. Link
>CEOās agree, AI is driving digital next breakthroughs. Link
>How surveillance capitalism enriches its leaders and makes consumers its pawns. Link
š>Why is our AI revolution built on free data, rather than good data? Link
>Nine essentials for enabling an AI ready business. Link
š¤ >Do you really need AI? Hereās how to decide. Link
š>How companies use AI to see through the fog of data. Link
>Why emotional intelligence is essential in the age of AI. Link
>4 ways AI can help your marketing. Link
>Why AI needs experts. Link
>AI is your superpower Link
šMust Read New Books
>Surveillance Capitalism. Are you the product? LinkĀ
>Team Human. (Versus Technology). Have we given too much control to tech, already?Link
>Marketing Rebellion. The Most Human Company Wins. We embrace tech, but it has to be human. LinkEnd Note
>If you are reading GBP, so we can expand our user base with this important weekly news, I would appreciate you to recommend it to your friends and colleagues on Twitter, LinkedIn, Facebook and Instagram or by email at least once every three months. Deal ? Thank you! Robb
PS. Scroll down to see what your fellow Brandhackers are up to and email us if you'd like to share your project or news.Ā
š©āš» How can we help you?
Get Brand Productive is a weekly trends newsletter that helps brands and agencies understand, assess and activate emerging technologies like 5G+AI+IOT+AR, offering insights, strategies, inspiration, motivation and training to help keep them relevant, ahead and driving consumer behavior. Do you have a developing D2C Brandhacker Story? We want to hear it.
Complete our online form and submit your stories now!
_